Our Story
SmartRiddhi was born out of the vision and passion of two young siblings, Pratibha and her brother Vijay, to empower Indian women through financial literacy and planning.
Growing up in a small town, they witnessed countless women relying solely on their families for financial security, often unaware of the tools and knowledge required for independent financial decision-making. Inspired by their mother's experience working in an Anganwadi and observing the struggles of women around her, Pratibha and Vijay set out to create SmartRiddhi— a platform dedicated to transforming the financial futures of women across India by making financial education accessible, actionable, and relevant.
Our mission is simple yet profound: to help women take control of their financial destinies and build a secure future through informed financial choices.
This is our story, and we invite you to be a part of it. Let’s build a future where women are not just cared for but are also equipped to care for themselves.
Our Mission
Our mission at Smart Riddhi is to empower women with the financial knowledge and tools they need to secure their futures. We aim to transform the financial habits of middle-class and lower-middle-class women in India by providing accessible education, resources, and personalized guidance. Through our app, we strive to foster financial independence and confidence, enabling women to make informed decisions and plan ahead for a secure and prosperous future.
Our Vision
Our vision is to create a society where every woman has the knowledge and confidence to manage her finances independently. We envision a future where women are financially empowered, actively participating in their financial decisions, and contributing to the economic well-being of their families and communities. By closing the gender gap in financial literacy and encouraging proactive financial planning, Smart Riddhi aims to be a catalyst for positive change in the lives of women across India.
Our Values
Empowerment Through Education: At SmartRiddhi, we believe that knowledge is power. We are dedicated to providing women with the support, tools, and resources they need to understand and manage their finances effectively. By offering accessible financial education, we empower women to take control of their financial futures and make informed decisions.
Community Support and Growth: We are committed to fostering a supportive community where women can share experiences, gain insights, and grow together. Through our platform, we connect women with financial experts and coaches, and provide a space for peer support, ensuring that no woman has to navigate her financial journey alone.
Integrity and Transparency: We uphold the highest ethical standards, ensuring that all information and advice are accurate, unbiased, and trustworthy. We are transparent in our operations, providing clear and honest communication to build trust with our users.
Cultural Relevance and Sensitivity: We understand the unique financial challenges and opportunities faced by women in India. Our services and content are tailored to be culturally relevant and sensitive, addressing specific needs and leveraging opportunities within the Indian socio-economic context.
Long-Term Financial Security: Our goal is to help women achieve long-term financial security and independence. We emphasize the importance of retirement planning and provide tools and guidance to help women plan for a secure and comfortable future.
Inclusivity and Accessibility: We are committed to making financial education and resources accessible to all women, regardless of their background or financial status. Our platform is designed to be user-friendly and inclusive, ensuring that every woman has the opportunity to benefit from our services.
Join us and become Financially Fearless